Watoto www.watoto.com
"Sarah Gulbrandsen successfully increased our media coverage by over 25%
during our 2009 national concert tour." Don Winsor, Executive Director,Watoto Canada.
The Challenge
Watoto, is an international non-profit dedicated to saving AIDS and war orphans in Uganda, East Africa. The organization's children's choir embarks on a national concert tour each year and Watoto was looking for ways to increase their media coverage during their concert season.
The Solution
Twist examined Watoto's media relations program and effectively streamlined their system by constructing a custom database, creating compelling content and personally reaching out to key members of the press.
